Like all data studies, the Good Push Index (GPI) is an exercise in averages. In mobile, and in relationships, no one should strive to be average. The vertical industry analysis provides some of the first available data on push messaging effectiveness for various types of apps, but it only offers useful points of comparison...
Published: May 14, 2014
Our largest data study yet utilizes nearly 3,000 apps and 100 billion push notifications sent to more than 500 million users through all of 2014 to shed light on core questions facing every mobile innovator:
Published: Aug 09, 2013
The seismic shift to mobile is transforming both customers’ lives and how brands do business.While apps command 80% of consumers’ time on mobile1, a new economy is emerging—the prevalence of free apps that offer enormous utility while aiming to lock in customer loyalty.
Published: May 01, 2015
If you had to describe your most valuable customer, what would you say? You’d probably describe a person who recommends your brand to friends, exhibits brand loyalty, and wants to hear from and interact with your brand regularly. Smartphones support and encourage this behavior, which makes the mobile audience very...
Published: Feb 05, 2014
Companies spend millions of dollars and thousands of hours creating presences on social networks like Twitter, Facebook, Google+ and LinkedIn. Management teams ask: “Is this time and money well-spent?” The only way to tell is to measure how marketing impacts brand building, customer awareness of products and...
Published: Feb 01, 2012
As a human resources manager, you understand the importance of having a strong performance management process in place at your company. Such a process helps you better motivate and retain top performers, more closely align individuals’ goals with those of your organization, and create amore engaged...
Published: Nov 03, 2015
Incorporate a cloud-based human capital management system like Workday into your HR shared services and you’ll be amazed by the difference it makes. Read this new Workday white paper and learn how a multi-tenancy HRSS can help your company improve service quality, cut costs and streamline processes.
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Published: Mar 17, 2016
As a human resources manager, you understand the importance of having a strong performance management process in place at your company. Such a process helps you better motivate and retain top performers, more closely align individuals’ goals with those of your organization, and create amore engaged...
Published: Nov 04, 2015